Case Study: Revitalising the AI Email Generative Project at Soho House

At Soho House, a stalled AI Email Generative project was successfully turned around by identifying key obstacles and driving a clear path to implementation. By leveraging Generative AI, support team operations were streamlined, improving efficiency in email composition and customer information retrieval.

Working closely with internal teams and the vendor, Julie fostered focused communication to resolve technical challenges, ensuring the solution aligned with Soho House’s operational needs. This collaborative approach not only addressed immediate issues but also established a foundation for future innovation.

Julie also developed a long-term strategy to further enhance the support team’s capabilities, recommending additional AI tools to optimise performance across various functions. With a roadmap for continued AI integration, the initiative is poised to deliver measurable improvements in team productivity, reducing response times and elevating customer interactions.

Through this strategic leadership, Julie is helping Soho House achieve sustained success, improving customer service outcomes and driving long-term operational efficiency.